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Business of Solopreneurship

Be your own boss

Want to be your own boss? Learn the Business of Solopreneurship

We are living in the age of the freelance economy. By 2020, almost 50% of workers will be independent contractors. The scarier thing about this stat is the fact that workers only see themselves as “independent contractors” and nothing more. To gain a competitive advantage, and frankly do business in the 21st century you need to be a company. Or, in Pointbook terms, a Solopreneur.

This course teaches you the Business 101s, when to incorporate and why, surprising independent contractor rights and more. Get over the fear paradox of starting your own company and take this course to give you a running start.


Your Instructor


Katie Lord
Katie Lord

Katie Lord has helped companies achieve over $50,000,000 in venture capital funding through marketing and design. Having held positions such as a Marketing Manager at SMS Assist (now a $1B+ company) and Art Director at the Tribune, she has valuable experience working with and at the C-level of companies to guide their marketing strategies and execute creative design.

She founded Katie Lord Inc in 2015 has been helping companies get their start and make their ideas happen since. She’s also on the leadership team with Women Tech Founders, is a mentor for 1871, AIGA, and General Assembly for UX design, how to escalate your hustle, and productizing services. Some recent projects she’s worked on are for the Midwest Women in Tech Conference, Chicago Podcast Festival, Sales Hacker Midwest, Syndio, Kiser Group, Rainmaker, Xaptum, Besafemeds, EventUP, University of Chicago SSA, Parents for Healthy Kids sponsored by Aldi.


What You Get

COURSE START DATE: 7/27/2018

Module 1

You’ll learn to…
  • Soloprenurship Business 101s
  • When to incorporate and how to manage invoicing
  • Learn surprising independent contractor rights and what they mean for you

Module 2

You’ll learn to…
  • The different types of solopreneurs and which one you should be
  • How to find your blue chip clients
  • Learn how to price your services and scale

Module 3

You learn to…
  • What marketing actually means and how to define your audience
  • The 4 P’s of Marketing and defining what they mean for your company
  • Create your marketing strategy and maximize it’s impact
  • List of solopreneurship tools to help automate your day-to-day business processes

Plus, you’ll receive a Define Your Audience Worksheet and Marketing Calendar Template.

Frequently Asked Questions


When does the course start and finish?
The course starts on 7/27/2018 and never ends! It is a completely self-paced online course - you decide when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!