Learn how to do this for your company in the PointBook Business Bootcamp.
This course teaches companies how to implement a new project management method that utilizes a point system.
Do all this while providing more transparency and flexibility to your clients
What’s the common ground? No matter where I went, there was always a lack in communication and projects weren’t running as smoothly as they should’ve been. When working with service providers of any nature, there was always lack of transparency and flexibility. I felt and knew that I could do better, so I became my own boss.
I previously worked as a marketing manager where I hired agencies to do work. It never failed, there’d be a point in the project where things slowed down, deadlines were missed and they started pushing back on their scope with us. Then, when I worked at an agency, project priorities constantly got shuffled around, we were forced to to work outside our agreements, and clients ended our projects on a mediocre note.
By 2020, almost 43% of workers will be independent contractors. The scarier thing about this stat is the fact that workers only see themselves as “independent contractors” and nothing more. To gain a competitive advantage, and frankly do business in the 21st century you need to be a company.
When I started my own company, I was forced to make business decisions by myself, and figure out the best way to manage my projects. I had no way finder or mentor to help me. With each new client, I kept getting pulled into the rut of “what’s your hourly rate” or “do you have a project cost”? I hated having these conversations, and dreaded sending proposals. In the life as a bespoke service provider, I would spend hours putting together a customized proposal for a client that I had just a 10 minute conversation with. Only to send it and never hear from them again.
I’ve spent the last few years iterating, testing, and validating this business model so that you can now implement and easily do it for your own company.
PointBook is for all service providers, whether you’re a solopreneur or SMB. I want to be able to teach and reach people who are going through the same struggle I went through, so that you can use points too.
PointBook has the answers for you.
Katie Lord has helped companies achieve over $50,000,000 in venture capital funding through marketing and design. Having held positions such as a Marketing Manager at SMS Assist (now a $1B+ company) and Art Director at the Tribune, she has valuable experience working with and at the C-level of companies to guide their marketing strategies and execute creative design.
She founded Katie Lord Inc in 2015 has been helping companies get their start and make their ideas happen since. She’s also on the leadership team with Women Tech Founders, is a mentor for 1871, AIGA, and General Assembly for UX design, how to escalate your hustle, and productizing services. Some recent projects she’s worked on are for the Midwest Women in Tech Conference, Chicago Podcast Festival, Sales Hacker Midwest, Syndio, Kiser Group, Rainmaker, Xaptum, Besafemeds, EventUP, University of Chicago SSA, Parents for Healthy Kids sponsored by Aldi.
COURSE START DATE: 7/27/2018
Plus a 2 minute pitch worksheet to starting honing and differentiating your company, along with a brand guidelines checklist to start defining and honing in on your branding by defining your differentiation, positioning, and execution.
Plus, you’ll get a 10 minute proposal template that so your company can go from cold lead to paid client within 1 hour.
Plus, you’ll receive a Define Your Audience worksheet and Marketing Calendar Template.
Plus, you’ll get 6 email templates that are crucial to your sales process.